How We Do It
Our system of burying negative material is called Avalanche.
The avalanche method is used to mimic the behavior of breaking news on the Internet. Since Google sees the Internet from a collective point of view, our efforts will be focused on generating the impression that a topic is popular and is centered around your business.
We use a mix of:
- Online Press Releases
- Video
- Photo Sharing
- Wiki pages
- User Generated Content (forums, etc)
- Microblogging (eg Twitter)
- Social Networking Sites
- Community Q&A (Eg. Yahoo! Answers)
This creates an Avalanche of positive content about your business. We then get other web sites to link to this positive material. Google sees these links as making this positive content more important than the current negative content that sits on Page 1 of Google’s results page.
The bad pages get pushed down, the good pages shoot to the top.